At Big Blue Dog, we know that developing your brand and beginning your journey to a new website can be an overwhelming task. But have no fear, we’re here to ease your way into your business’ next chapter by breaking down the branding with our branding workshops.
More than just a brand or a slogan, your brand is the way your customers perceive you when they hear, see or think about your company. Your brand is about your employees as well as your customers and should feed through everything you do, from how you answer your phone to how you conduct a meeting.
It was very thought provoking and the way the ideas were teased out by the BBD Team was interactive and ensured everyone was engaged.
With this in mind, our branding team spent a morning with NACAS to begin the journey of their rebrand. After a few coffees (because many good creative ideas are fuelled by a freshly brewed caffeine fix), we shook up our thinking with some team building exercises. This made sure everyone, including the BBD team, was thinking a little differently and ready to embrace the day ahead.
We worked together with the NACAS team to get down to the nitty-gritty of their brand, what’s important to them and why they do what they do – questions that seem easy enough to answer at first glance, but help us reveal a deeper meaning to a brand.
After a productive morning of fun, laughs and creative thinking, the BBD team left with a clear insight into what direction to take the rebrand of NACAS in, and left us with the key ingredients we need to deliver a fresh rebrand and exciting new website for NACAS.
