‘Reach’ for the Stars – Staying On Top in the World of Facebook Algorithms

It’s a regular topic of conversation in every digital marketer’s day – exactly how do you ensure your content makes it in front of your followers?

 

The Facebook newsfeed is a competitive place. Millions of businesses fight every day to get a strong reach on their content. It doesn’t help when Facebook’s algorithms are set to filter out updates from Pages that users haven’t engaged with recently, in an attempt to make the Facebook experience more user friendly and force advertisers to pay for a stronger reach.

 

Updates from friends & family are prioritised, followed by updates based on engagement & interactions. Users are also given the options to ‘see first’ and ‘unfollow’ so where does that leave your Page? Probably quite far down the pecking order. However, don’t fear as Facebook marketing is far from over. In fact, it’s still one of the most valuable routes to market.

 

Creating strong, shareable content is crucial. If you can get followers to engage with what you’re saying, you’ll stay relevant.

Think outside the box, use video, share visually appealing photos & designs, be topical and aim to evoke emotion to trigger that all important interaction.

And remember, there’s also the option to boost your posts & place ads, giving you the option to choose your desired demographics.

 

Keep an eye on what works and what doesn’t. If you see a higher reach & more engagement with a certain type of post, for example photographs of real people, then use that style more often. Also, don’t be afraid to ask your audience to engage with you – encourage them to like & share your content, try out Facebook polls and ask a relevant question to encourage comments and start a conversation. All of this creates what’s known as organic ‘stories’ in the newsfeed e.g. ‘Clare commented on Big Blue Dog’s photo’ so your reach can go outwith those who already like your Page.

 

Sometimes trying to improve your Page reach feels like the virtual equivalent of jumping up and down and waving your arms yet nobody is paying attention. Exhausting, isn’t it? Let us help you catch your breath. Our team of creative digital experts can help craft content that your audience will love, engage with & share. Talk to us today about our social media management service.

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